Joe and his team have the process, skills, and tools to help destinations find their authentic stories in order to elevate and create visitor experiences that bring people back.

Taylor HarrisVisitor Center Events & Operations ManagerExplore Charleston

The Lab empowered me to open my mind and identify the abundant possibilities that already exist in our community.

Sarai CaseVisitor Experience MangerVisit Phoenix

I would recommend that DMOs attend the Experience Lab. The program demonstrates how Visitor Experience departments can demonstrate their value and learn the skills and tools to build destination stories into unforgettable experiences.

Matthew RobinetteVice President of Visitor ExperienceRichmond Region Tourism

Joe’s enthusiasm is infectious, and his experience is irrefutable. If you are interested in creating new tourism experiences or elevating existing ones, attend the Veneto Collaboratory Experience Lab.

Teresa CaldwellState CoordinatorTexas Historical Commission

The Experience Lab is inspirational. It is a seamless learning experience about delivering meaningful destination memories. It provides both the front-end customer experience as well as the behind-the-scenes logistics in one seamless journey.

Kari WestlandPresident and CEOTravel Lane County

Joe understands that the foundations of great destination experiences lie in the human connection, and more importantly, he knows how to create and foster such connections.

Todd TannerDestination Development SpecialistUtah Office of Tourism

I highly recommend the Experience Lab for anyone in tourism. It provided me with the skills to develop and execute experiences in my destination that will turn visitors into ambassadors and make our partners successful.

Brandy ReamExecutive DirectorVisit French Lick

If improving existing destination Experiences or developing new ones is a priority, then, The Experience Lab is an investment that moves the needle.

Darien SchaeferPresident & CEOVisit Pensacola

Joe’s Lab literally shows you how to bring your community’s stories and assets to life in an immersive/transformational way through Experiences!

Bev RoseDirectory of Marketing and Strategic PartnershipsDayton, OH CVB

Joe knows. His attention to detail – he’s ability to listen and then deliver – is what makes his experiences transformational. He picks the right stories to tell and then tells those stories the right way.

Sid Williams-HeathExecutive DirectorPensacola Little Theater, Pensacola Cultural Center

The Experience Lab was by far one of the most inspirational and influential times I have had while traveling. Being able to be immersed in the true culture and history of a destination opened my eyes to the incredible possibilities.

Kasey PooleyCommunications SpecialistSimpleview

The Experience Lab was truly an eye-opening experience in so many levels. It was a tremendous learning experience to take back to Bardstown so we can elevate the things we take for granted every day.

Stacey PhelpsMarketing & Destination CoordinatorBardstown-Nelson County Tourist and Convention Commission

Best Lab I’ve ever participated in!

Robert Overton, Jr.Executive DirectorUWF Historic Trust

No matter how long you’ve been in Tourism and Hospitality and how much you think you know, you’ll learn how to design and develop the “Best” experiences for your destination.

Shandra MitchellVP Leisure Market InitiativesHouston First Corporation

Joe and the Experience Lab will change tourism for destinations, attractions, and the visitor!

Seneca McAdamsExecutive DirectorTexas Independence Trail