Experiential Development


Experiences are the currency of the 21st century consumers. As a result, successful business must consistently design, develop and deliver unforgettable experiences that create loyalty and life-long customers.

Veneto Collaboratory partners with organizations in the Tourism, Hospitality, Retail and Service-related Industries to design, develop, script and stage unforgettable customer experiences.

Our unique Experience Formula process provides the foundation to leverage an organization’s existing assets, refresh current offerings and create new experiences.

The results of Experiential Development

  • Transform brand attributes and company assets into point-of-sale experiences.
  • Create new revenue streams.
  • Provide new opportunities to engage existing clients and convert new customers
  • Ensure ongoing innovation and new product development.
  • Convert customers to brand ambassadors and generate on line reviews as well as social proof.

The Experiential Development process transforms an organization’s customer experience and creates innovative new products and experiences that generate customer loyalty.

Clients who benefit from the Experiential Development process

  • Destination Marketing Organizations and their Travel Partners.
  • Economic Development Agencies and Main Street Organizations.
  • Lodging Companies and Resort Areas.
  • Travel Attractions.
  • Malls, Shopping Centers and Retail Stores.
  • Consumer Products Companies and Service Industry Organizations

About the Experiential Development Process

The Experiential Development process consists of two phases, an Experiential Assessment and the Experiential Development process.

Experiential Assessments evaluate a customer’s actual experience using the unique Experience Formula™ methodology. The Assessment uncovers strengths, weaknesses, gaps and opportunities in a company’s product offerings and customer engagement.


The Experiential Development process provides a turn-key framework for organizations to design, craft, script, stage and deliver unforgettable customer experiences.The process uses the Experience Formula™ and has been implemented by dozens of destinations and hundreds of businesses.



Sample Destinations That Have Implemented the Experiential Development Process

  • Deadwood Chamber of Commerce & Visitor's Bureau, South Dakota
  • Dublin Convention & Visitors Bureau, Ohio
  •  Dutchess County Tourism, New York
  • Experience Columbus, Ohio
  • Gray Line, Chicago, Illinois
  • Greater Green Bay Convention & Visitors Bureau, Wisconsin
  • Greater Madison Convention & Visitors Bureau, Wisconsin
  • Hilton Head Island-Bluffton Chamber of Commerce, South Carolina
  • Mall of America, Bloomington, Minnesota
  • Meet Minneapolis Convention & Visitors Association, Minnesota
  • Paducah Convention & Visitors Bureau, Kentucky
  • Palm Coast and The Flagler Beaches, Florida
  • Philadelphia Convention & Visitors Bureau, Pennsylvania
  • Shreveport-Bossier Convention & Tourist Bureau, Louisiana
  • Tuscarawas County Convention & Visitors Bureau, Ohio
  • Virginia Beach Convention & Visitors Bureau, Virginia
  • Visit Baltimore, Maryland
  • Visit Eau Claire, Wisconsin
  • Visit Saint Paul, Minnesota
  • Visit Wichita, Kansas