Experience Design Studio™ Academy
A Master Class in Experience Design for Travel Attractions, Cultural Organizations, and Tourism Businesses to create new, market-ready experiences for leisure visitors, locals, and group travelers that will transform their offerings.
About the Experience Design Studio™ Academy
Join the Veneto Collaboratory Experience Design Studio™ Academy open enrollment program to develop the essential skills and abilities to create unforgettable tourism experiences that are market-ready, revenue-producing, and will amaze and delight customers. This virtual Master Class program runs for seven months, and enrollment is limited to 10 participating organizations per cohort.
Participants learn the proven Experience Design Studio™ process, including designing and developing, storycrafting and storyboarding, scripting, staging and testing, marketing and selling, and launching and managing their new experiential offering.
Experience Design Studio™ Process
Program Methodology & Materials
Organizations are guided through each step of the process with online video lessons, facilitated monthly hands-on work sessions, individual mentoring and coaching, skill-building assignments, turn-key templates, and proven techniques.
Each participating organization creates one new experience that is ready to sell and deliver. The program also equips participants with the essential strategies, skills, tools, and process to create additional tourism experiences on an ongoing basis.
Program Overview
Participants are guided through each step of the process. The program includes:
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Video Lessons and Tools
Participants view monthly video lessons that teach the knowledge and skills needed to complete each part of the process. Quick reference tools are provided to make the topics readily accessible.
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Work Sessions
During a live, hands-on virtual, three-hour work session each month conducted by a coach/facilitator, participants work on their assignments with coaching and feedback. This is an opportunity to get support in completing the monthly assignments and work.
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Mentoring
Each month, participants receive a 60-minute individual mentoring and coaching session. Their assigned coach provides guidance and support to complete assignments, handle any challenges, and produce an unforgettable experience.
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Assignments
There is a monthly assignment to complete that includes conducting research, crafting stories, writing a draft script, capturing a staging video of the experience for feedback, as well as preparing a marketing and sales plan.
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Turnkey Templates
Proven turnkey templates are included for all assignments to provide a useful framework and make them easier to complete.
Who Should Attend
Product development professionals, marketers, program designers, or business owners from tourism attractions, cultural organizations, lodging and hospitality venues, non-profit organizations, restaurants, breweries and wineries, retail shops and tourism-related businesses responsible for creating new tourism offerings.
Investment
Tuition for each organization is $7,500 USD (up to 3 team members), due upon enrollment in the program.
Upcoming Dates
For 2025, the next program starts in April and runs through October.
Program Outline
The program is delivered as a virtual cohort. Each month features a 30- to 60-minute video lesson along with a preworkshop assignment, a live, virtual hands-on worksession to complete work and gain feedback, assignments to complete using templates, and an individual 60-minute mentoring session for each participant. All work sessions and mentoring are completed virtually; participation is required.
| Timetable | Content Focus |
|---|---|
Month 1 | Designing and Developing Unforgettable Experiences |
Month 2 | The Art of Storycrafting |
Month 3 | Nurturing the Narrative; Outlining and Storyboarding |
Month 4 | Creating an Engaging Script |
Month 5 | Staging and Testing: Launching and Marketing Experiences |
Month 6 | Creating Sales Success |
Month 7 | Managing Delivery Excellence; Experience Showcase |
Working with Joe's team was a Master Class in experience design. It was an amazing opportunity that allowed us to take a fresh look at our story to create a new experience from a thoroughly fresh perspective.
The experience development process had an enormous impact on all aspects of our business. If you trust the process, you will be amazed!
Anna Pope
Co-Trustee, Frank H. Bartholomew Foundation, Sonoma County, CA
The Veneto Collaboratory Design Studio was a game changer for my business and the services I offer. Their team of professional consultants with great insight and experience made me really think about how to create and deliver a lasting market-ready experience for my clients.
Patrick Carrick
Founder, Rhythm by Nature, Columbia Valley, British Columbia, Canada
The Design Studio approach to Experience development is the way of the future for tourism and hospitality organizations.
The Veneto Collaboratory team helps organizations discover the essence of what makes them unique and unforgettable. Then, through the process, invites them to go deeper to create a more meaningful and connected customer experience – an amazing process!
Margaret Grahame
Special Projects Manager, Timber Cove Resort, Sonoma County, CA
Candidate Qualifications and Application Process
Candidates are accepted into the program following an application and interview process.
This fast-track program has ambitious objectives for developing a real, market-ready offering. Successful candidates must be able to meet the course deadlines and devote sufficient time to the video lessons, workshops, individual mentoring meetings and monthly assignments. All program work needs to be completed on time and within the designated timeline of the schedule.
Candidates should have proficient writing skills and appropriate subject matter knowledge to prepare draft stories, scripts and other materials needed to develop the experience.
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For More Information
Please Contact:
Joe Veneto
Chief Experience Officer
joe@venetocollaboratory.com
Jackie Avery
jackie@venetocollaboratory.com
(617) 786-9096