If you want to tell the stories of your community in a new, immersive way . . . GO!

Angela JonesPartnership Sales ManagerDetroit Metro CVB

The Experience Lab was deeply inspiring and memorable. It reminded me of the Power of Tourism. What a fantastic experience!

Aimee EppSenior Project Manager Industry DevelopmentDestination British Columbia

Do it, go to the Lab. You will walk away with the education, experiences, open eyes, and enthusiasm to create authentic experiences.

Jacquelyn HeltonDirector of Destination ExperiencesVisit Galveston

The Lab changed how I look at experiences and how they should be created. An experience needs to be immersive and tell a story. A total game changer!

Judy CullenVice President of Community and Partner DevelopmentVisit Salt Lake

Joe, thanks so much for your session to our Destination Northern Ontario Tourism partners on navigating the road to recovery. Your use of best practice examples and case studies both within the region and outside really brought your recommendations and strategies home. Thanks again!

David MacLachlanExecutive DirectorDestination Northern Ontario

The content on your road to recovery sessions was exceptional! After your first session, we were pleased to bring you back again to benefit our members. The programs were just what our partners needed for recovery, thank you Joe.

Karen PeacockSenior CoordinatorTourism Excellence North, Ontario, Canada

After attending several of your early recovery webinars in 2020, we immediately pivoted to build a Hyper-Local destination getaway package strategy. Our Stay & Play packages have successfully helped our lodging and tourism partners. We are in our third season of Packaging, it works! Thank you.



Mary Ellen HudsonTravel Trade and Travel MediaFredericton Tourism, New Brunswick

Due to the Covid crisis, ABA wanted to strategically prepare and position our partners who were struggling with the road to recovery. As a result we engaged Tourism Industry expert, Joe Veneto to create a customized webinar series for our members that delivered impactful, critical and relevant content. The programs were so successful and well attended that we plan to re-release the series in August.

Lynn M. BrewerSr. Vice President, Meetings, Events and EducationAmerican Bus Association

Joe, thank you for presenting “Essential Strategies to Drive Success in a Hyper-Local Recovery” to our STS members. Your content, insights and examples shared were invaluable and will be essential in helping our destinations, attractions, and lodging facilities with their recovery efforts.


Veronica FrazierDirector of Member DevelopmentSoutheast Tourism Society

Joe, thank you for presenting your engaging virtual session “Essential Strategies for Recovery Success” to our members on Zoom. You pieced together the big picture with timely market intelligence, the mindset needed for success and great examples to set the stage for action. From all of us in DuPage County, thank you!


Beth MarchettExecutive DirectorDuPage Convention & Visitors Bureau

Thank you for your valuable session on recovery strategies and resources in this unprecedented time. Our diverse group of travel partners will be able to immediately use the great content you shared to assist their businesses with recovery. Thank you for your continued support of Texas Travel Alliance and the Travel Industry.

Jennifer RoushSenior Director of Operations and EventsTexas Travel Alliance 

Thank you for your expertise in assisting me with navigating the impacts of the pandemic. The strategies and trends you have shared have been important in developing our recovery strategy. Your insights and knowledge have greatly benefited Gunston Hall.

Scott StrohExecutive DirectorGeorge Mason's Gunston Hall

Your session “Preparing Attractions for Hyper-Local Recovery Success” was spot-on and very useful for our members. It provided both big picture strategies and practical solutions applicable to museums of all sizes. Your expertise was greatly appreciated to navigate these difficult times.

Jennifer ThomasExecutive DirectorVirginia Association of Museums

The new Eau Claire Signature Experiences will drive visitation and create economic development for the city. They are also new revenue opportunities for our partners.

Linda JohnExecutive DirectorVisit Eau Claire

The Lab has provided me with hope and motivation to take to Natchez and the National Park Service to engineer unforgettable visitor experiences.

Kathleen BondSuperintendentNatchez National Historical Park