Due to the Covid crisis, ABA wanted to strategically prepare and position our partners who were struggling with the road to recovery. As a result we engaged Tourism Industry expert, Joe Veneto to create a customized webinar series for our members that delivered impactful, critical and relevant content. The programs were so successful and well attended that we plan to re-release the series in August.

Lynn M. BrewerSr. Vice President, Meetings, Events and EducationAmerican Bus Association

Joe, thank you for presenting “Essential Strategies to Drive Success in a Hyper-Local Recovery” to our STS members. Your content, insights and examples shared were invaluable and will be essential in helping our destinations, attractions, and lodging facilities with their recovery efforts.


Veronica FrazierDirector of Member DevelopmentSoutheast Tourism Society

Joe, thank you for presenting your engaging virtual session “Essential Strategies for Recovery Success” to our members on Zoom. You pieced together the big picture with timely market intelligence, the mindset needed for success and great examples to set the stage for action. From all of us in DuPage County, thank you!


Beth MarchettExecutive DirectorDuPage Convention & Visitors Bureau

Thank you for your valuable session on recovery strategies and resources in this unprecedented time. Our diverse group of travel partners will be able to immediately use the great content you shared to assist their businesses with recovery. Thank you for your continued support of Texas Travel Alliance and the Travel Industry.

Jennifer RoushSenior Director of Operations and EventsTexas Travel Alliance 

Thank you for your expertise in assisting me with navigating the impacts of the pandemic. The strategies and trends you have shared have been important in developing our recovery strategy. Your insights and knowledge have greatly benefited Gunston Hall.

Scott StrohExecutive DirectorGeorge Mason's Gunston Hall

Your session “Preparing Attractions for Hyper-Local Recovery Success” was spot-on and very useful for our members. It provided both big picture strategies and practical solutions applicable to museums of all sizes. Your expertise was greatly appreciated to navigate these difficult times.

Jennifer ThomasExecutive DirectorVirginia Association of Museums

The new Eau Claire Signature Experiences will drive visitation and create economic development for the city. They are also new revenue opportunities for our partners.

Linda JohnExecutive DirectorVisit Eau Claire

The Lab has provided me with hope and motivation to take to Natchez and the National Park Service to engineer unforgettable visitor experiences.

Kathleen BondSuperintendentNatchez National Historical Park

“The Lab taught me how to find my destination’s hidden gems, polish them to create shiny new offerings and make lifelong memories for visitors.”

Chandra WrightNature Tourism Specialist

“It’s not enough to talk about Experiential tourism, you need to experience it at the Experience Lab!”

Lori KonklerSales ManagerVisit Eau Claire

The Lab is absolutely worth the time and money! It’s a whirlwind of new ideas and new approaches; I can’t wait to get back and get started.

Rebekah StauffacherServices ManagerGreater Madison CVB

The Lab opened my eyes to possibilities in our destination. Experiential Development is the key to developing memorable experiences that visitors will remember for a life time.

Rose ThomasContent SpecialistGulf Shores & Orange Beach Tourism

Visitors are looking for an Experience when they travel and the Experience Lab immerses you on a path and a plan to start the process.

Julie PingstonChief Operating OfficerGreater Lansing CVB

You were an absolute hit at the Governor’s Conference on Tourism! Thank you for sharing relevant information to take Wisconsin Tourism and our travel experiences to the next level.

Stephanie KlettSecretaryWisconsin Department of Tourism

On behalf of San Antonio CVB Destination Services Team, thank you for a great program. After hearing you at DMAI, I knew our partners would benefit. Thank you for creating a great event.

Sarah LinleyDirector Destination Services