If improving existing destination Experiences or developing new ones is a priority, then, The Experience Lab is an investment that moves the needle.

Darien SchaeferPresident & CEOVisit Pensacola

Joe’s Lab literally shows you how to bring your community’s stories and assets to life in an immersive/transformational way through Experiences!

Bev RoseDirectory of Marketing and Strategic PartnershipsDayton, OH CVB

Joe knows. His attention to detail – he’s ability to listen and then deliver – is what makes his experiences transformational. He picks the right stories to tell and then tells those stories the right way.

Sid Williams-HeathExecutive DirectorPensacola Little Theater, Pensacola Cultural Center

The Experience Lab was by far one of the most inspirational and influential times I have had while traveling. Being able to be immersed in the true culture and history of a destination opened my eyes to the incredible possibilities.

Kasey PooleyCommunications SpecialistSimpleview

The Experience Lab was truly an eye-opening experience in so many levels. It was a tremendous learning experience to take back to Bardstown so we can elevate the things we take for granted every day.

Stacey PhelpsMarketing & Destination CoordinatorBardstown-Nelson County Tourist and Convention Commission

Best Lab I’ve ever participated in!

Robert Overton, Jr.Executive DirectorUWF Historic Trust

No matter how long you’ve been in Tourism and Hospitality and how much you think you know, you’ll learn how to design and develop the “Best” experiences for your destination.

Shandra MitchellVP Leisure Market InitiativesHouston First Corporation

Joe and the Experience Lab will change tourism for destinations, attractions, and the visitor!

Seneca McAdamsExecutive DirectorTexas Independence Trail

If you want to tell the stories of your community in a new, immersive way . . . GO!

Angela JonesPartnership Sales ManagerDetroit Metro CVB

The Experience Lab was deeply inspiring and memorable. It reminded me of the Power of Tourism. What a fantastic experience!

Aimee EppSenior Project Manager Industry DevelopmentDestination British Columbia

Do it, go to the Lab. You will walk away with the education, experiences, open eyes, and enthusiasm to create authentic experiences.

Jacquelyn HeltonDirector of Destination ExperiencesVisit Galveston

The Lab changed how I look at experiences and how they should be created. An experience needs to be immersive and tell a story. A total game changer!

Judy CullenVice President of Community and Partner DevelopmentVisit Salt Lake

Joe, thanks so much for your session to our Destination Northern Ontario Tourism partners on navigating the road to recovery. Your use of best practice examples and case studies both within the region and outside really brought your recommendations and strategies home. Thanks again!

David MacLachlanExecutive DirectorDestination Northern Ontario

The content on your road to recovery sessions was exceptional! After your first session, we were pleased to bring you back again to benefit our members. The programs were just what our partners needed for recovery, thank you Joe.

Karen PeacockSenior CoordinatorTourism Excellence North, Ontario, Canada

After attending several of your early recovery webinars in 2020, we immediately pivoted to build a Hyper-Local destination getaway package strategy. Our Stay & Play packages have successfully helped our lodging and tourism partners. We are in our third season of Packaging, it works! Thank you.



Mary Ellen HudsonTravel Trade and Travel MediaFredericton Tourism, New Brunswick