Veneto Collaboratory Announces Experience Lab 2024

Announcing the 2024 Experience Lab, October 28-30, 2024, in Scottsdale, Arizona.

For Immediate Release

Give your destination and tourism partners the perfect gift for 2024, reserve your spot to the 2024 Experience Lab in Scottsdale, Arizona. The Lab is also the perfect complement for destinations conducting strategic or master planning initiatives.

The Experience Lab is a comprehensive, interactive workshop for Destination Marketing Executives, Economic Development Agencies, Travel Suppliers and Businesses interested in innovating their destination landscape. Participants will learn how to convert their existing tourism assets and destination drivers into amazing new visitor experiences.

The results will transform a destination’s sense of place as well as drive visitation in multiple market segments.

The 2024 Experience Lab program features The Experience Design Studio™ process implemented with Experience Scottsdale, the City of Scottsdale, and their destination partners to create amazing new experiences. The new offerings immerse visitors and locals in unique, authentic local experiences connected to the essence of the city.

To learn more about Exceptionally Scottsdale Experiences, visit

Join noted Tourism Thought Leader Joe Veneto—consultant, professional speaker, and experiential travel guru—who will host the event, which is limited to 35 participants.

Benefits of attending the Lab include:

  • –Discover The Experience Design Studio process to engineer innovative new tourism experiences for leisure visitors, meetings, conventions, group travelers and locals.
    –Gain insight into how Experience Scottsdale and their Partners created The Exceptionally Scottsdale Collection.
    –Immerse yourself in six amazing mobile workshops to experience the essence of Scottsdale.
    –Go behind the scenes with DMOs and Experience Scottsdale’s travel artners to hear the stories of how they engineered new experiences.
    –Learn the elements of The Experience Design Studio process and the application for your destination or organization.
    –Create an action plan to transfer the Experiential tools, insights and strategies to your destination or organization.

Joe Veneto, a 25-year Tourism Industry veteran, is an expert in designing, crafting, scripting, and staging unforgettable visitor experiences. He is the Chief Experience Officer of Veneto Collaboratory, a consulting and training organization that specializes in Tourism, Hospitality and Service-related industries.

In addition to Scottsdale, Veneto has worked hands-on with dozens of other destinations that have implemented the Experience Design Studio; these include: Gulf Shores and Orange Beach, AL; Augusta, GA; Minneapolis and St. Paul, MN; Louisville and Paducah, KY; Hilton Head, SC; Madison, Green Bay and Eau Claire, WI; Tourism Richmond, Richmond, BC Canada and others.

For additional information about The Experience Lab, please visit or contact Joe Veneto, Chief Experience Officer at 617-786-9096 or

Take advantage of this special offer! Reserve your spot at The Experience Lab, October 28-30, 2024, today. The Lab is regularly $1,999 per person. Act now for a special booking rate of $1,499 and save $500 per person!

The Lab is limited to 35 people so do not delay! To obtain this very special offer of $1,499, go to