Making Madison An Experiential Travel Destination


January 2018

“We’re all familiar with the lyric, ‘When you say Wisconsin, you’ve said it all!’

A new movement lead by the Great Madison Convention and Visitors Bureau (GMCVB) is aiming to tweak the line to something a little more local — When you visit Madison, you’ve done it all!

Such is the goal of an experiential tourism endeavor launched by GMCVB in December, one that can actually trace its origins back to 2015 when staff saw an emerging trend in the tourism industry and sought to capitalize on it.”

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