Veneto Collaboratory Announces 2025 Experience Lab
Announcing the 2025 Experience Lab, November 10-12, 2025, in Augusta, Georgia.
For Immediate Release
Veneto Collaboratory is thrilled to announce the 2025 Experience Lab will be held in Augusta, Georgia, to showcase the Authentic Augusta Experiences Collection.
The Experience Lab is a comprehensive, interactive workshop for Destination Marketing Executives, Economic Development Agencies, Travel Suppliers, and Businesses interested in innovating their destination landscape. Participants will learn how to convert their existing tourism assets, destination drivers, and stories into amazing new visitor experiences.
The results will transform a destination’s sense of place as well as drive visitation in multiple market segments.
The 2025 Experience Lab program features The Authentic Augusta Experiences Collection developed in conjunction with Destination Augusta, the city’s CVB and their tourism partners. The work was conducted as a result of a strategic initiative in the Destination Augusta Blueprint Master Plan to elevate and innovate the visitor experiences in the city.
The new offerings immerse visitors and locals in unique, authentic local experiences connected to the essence of the city.
To learn more about Authentic Augusta Experiences, visit
Authentic Augusta Experiences: Unique and Unforgettable!
Join noted Tourism Thought Leader Joe Veneto—consultant, professional speaker, and experiential travel guru—who will host the event, which is limited to 35 participants.
Benefits of attending the Lab include:
- –Discover the Experience Design Studio process to engineer innovative new tourism experiences for leisure visitors, meetings, conventions, group travelers and locals.
- –Gain insight into how Destination Augusta and their Partners created The Authentic Augusta Experiences Collection.
–Immerse yourself in six amazing mobile workshops to experience the essence of Augusta, Georgia. - –Go behind the scenes with DMOs and Destination Augusta’s travel partners to hear the stories of how they engineered new experiences.
- –Learn the elements of the Experience Design Studio process and the application for your destination or organization.
- –Create an action plan to transfer the Experiential tools, insights and strategies to your destination or organization.
Joe Veneto, a 25-year Tourism Industry veteran, is an expert in designing, crafting, scripting, and staging unforgettable visitor experiences with destinations. He is the Chief Experience Officer of Veneto Collaboratory, a consulting and training organization that specializes in Tourism, Hospitality and Service-related industries.
In addition to Augusta, Veneto has worked hands-on with dozens of other destinations that have implemented the Experience Design Studio; these include Sonoma County, CA; Scottsdale, AZ; Gulf Shores and Orange Beach, AL; Minneapolis and St. Paul, MN; Louisville and Paducah, KY; Hilton Head, SC; Madison, Green Bay and Eau Claire, WI; Tourism Richmond, Richmond, BC, the Columbia Valley, BC, Canada and others.
For additional information about The Experience Lab, please visit www.venetocollaboratory.com/experiencelab or contact Joe Veneto, Chief Experience Officer at 617-786-9096 or joe@venetocollaboratory.com.
Take advantage of this special offer! Reserve your spot at The Experience Lab, November 10-12, 2025, today. The Lab is regularly $1,999 per person. Act now for a special booking rate of $1,499 and save $400 per person!
The Lab is limited to 35 people so do not delay! To obtain this very special offer of $1,499, go to www.venetocollaboratory.com/experiencelab.