Veneto Co-Labs
Veneto Co-Labs are a group of unique events designed for discovery, development and training through intensive collaboration. Each Lab is an opportunity to develop new strategies and skills that translate into new business opportunities for participants.
When two or more people, organizations or groups come together in co-creation, a synergy results in outcomes that are greater than the sum of the parts.
Every Co-Lab is an immersive experience organized around a unique subject area. Co-Labs combine innovative thinking, hands-on learning and mobile workshops to create an unforgettable experience that enables participants to convert learnings into actionable strategies.
The Experience Lab
The 2024 Experience Lab will take place October 28-30, 2024 in Scottsdale, Arizona.
Experiences are the currency of the 21st century Consumers. To be successful, Destinations, Economic Development Agencies, Lodging Companies, Travel Attractions, Cultural Organizations, Restaurants, Sports Venues and Retail Stores must engineer unforgettable customer experiences.
The Experience Lab is an intensive, three-day collaborative workshop for Destination Marketing Executives, Economic Development Agencies, Travel Suppliers and Tourism Organizations to learn the process of creating unforgettable travel experiences.
The Lab includes presentations on The Experience Design Studio™ process along with a series of mobile workshops. Participants are immersed in experiences that have been designed, crafted, scripted and staged using The Experience Design Studio™ methodology.
Audience
- Destination Marketing Organization Executives (Convention and Visitor Bureaus, Economic Development Agencies, Main Street Associations).
- Travel Suppliers (attractions, museums, historic sites, culinary venues, breweries/wineries, sport facilities, retail shops, etc.).
Benefits
- Discover The Experience Design Studio™ process along with strategies, tools and skills to create unforgettable experiences for visitors.
- Experience unique product offerings first-hand via a series of mobile workshops.
- Go behind the scenes with DMOs and Travel Suppliers to learn how they engineered new experiences.
- Uncover the elements of The Experience Design Studio™ process including: design, story development, scripting and staging.
- Collaborate with Industry colleagues from throughout North America.
- Transfer the acquired strategies, tools and skills to your organization / destination to transform your tourism landscape, innovate your visitor offerings and create new revenue streams.
Features
- Presentations and learning sessions on The Experience Design Studio™ process.
- Panel discussions by Destinations and Travel Supplier Attractions.
- Six mobile workshop experiences.
- Five meals: two breakfasts, two lunches, one dinner.
- All mobile workshop transportation.
- Networking and learning to apply to your destination or organization.
- Lodging is additional; special rates available. (See below.)
2024 Experience Lab - October 28-30, 2024 - Scottsdale, Arizona
Lab Schedule*
Day 1: Monday, October 28, 2024
- 9:00 a.m. – Kick-off and Welcome: Experience Scottsdale and the City of Scottsdale
- Session: Engineering Unforgettable Destination Experiences
- Lunch at the Hotel
- 1:00 p.m. - Old Town Scottsdale Experiences:
- JoyRidesAZ: Best of the West, OR
- Puzzle Rides: Copper Canyon Caper
- 3:30 p.m. – Ayurvedic Royals: Rituals for Health and Wellness
- 5:30 p.m. – Dinner: Ayurvedic Royals
Day 2: Tuesday, October 29, 2024
- 7 a.m. – Breakfast at the Hotel
- 9 a.m. – Frank Lloyd Wright’s Taliesin West, VIP Experience
- 11 a.m. – Session: The Art of Designing and Developing Unforgettable Experiences
- 12:30 p.m. – Lunch at Hotel
- 1:30 p.m. – Panel Discussions: The Experience Design Studio
- Experience Scottsdale and the City of Scottsdale: Engineering Experiences
- Scottsdale Tourism Partners: The Nuts & Bolts of the Experiential Process
- 3:30 p.m. – Western Spirit: Scottsdale’s Museum of the West
- 5 p.m. – LDV Winery: Le Nez duVin
- Evening – Free night in Scottsdale
Day 3: Wednesday, October 30, 2024
- 7 a.m. – Breakfast at the Hotel
- 8:30 a.m. – Native Art Market - An Indigenous Experience: Native American Arts & Culture;
The Merchantile: Be the Maker - Noon – Session: Implementing Experiential Development & Wrap Up
- 1:00 p.m. – LAB ENDS
*Dates and times may be subject to change.
The Lab will provide participants with a framework of actionable strategies, tools and skills to engineer new revenue-producing experiences for their organizations.
Cancellation Policy: All cancellations must be sent in writing. Cancellations received on or before September 1, 2024, are refundable; however, a cancellation fee of $100 will be deducted.
The Embassy Suites Scottsdale Resort in Scottsdale, Arizona, is the host hotel for the 2024 Experience Lab. Special rates are available for Lab participants. We strongly encourage all attendees to 
