Recovery Resources for the Travel Industry

Joe Veneto discusses Recovery Resources with the Detroit CVB.

The challenges facing the Travel Industry due to Covid-19 will continue through 2021. However, with recovery prospects on the horizon for next year, preparing and positioning organizations to successfully navigate the choppy road to recovery will be essential.

Destination Marketing Organizations, Travel Companies, Local Businesses and Economic Development Agencies will need to continue to plan strategically, act tactically and move fast to succeed.

Here are the key indicators that will impact the road to recovery:

  • Safety: Safety will continue to dictate consumer behavior. Despite pent up customer demand, safety will provide confidence and determine travel activity.
  • Hyper-Local Leisure Market: The Hyper-Local Leisure Market will continue to be the dominant travel market through Q3 of 2021. The vast majority of visitors will come from the local and regional drive markets. Due to familiarity with regional destinations, new offerings and experiences will be key to driving demand and visitation.
  • Wellness Travel: Wellness will drive travel demand in 2021. The desire to check in and check out for a change of scenery will motivate hyper-local leisure travelers. As consumers reach their “tripping point”, a term coined by Expedia Travel Solutions, wellness travel connected to emotional well-being, de-stressing, nurturing and outdoor adventure activities will be top motivators.
  • Seamless Travel Packages: Easy to purchase packages that combine safety, convenience and curate local experiences will attract Hyper-Local Leisure Travelers. Consumers want a stress-free buying environment that provides authentic local experiences.

Road to Recovery Sessions

To assist your organization and the Travel Industry prepare and position for the road ahead, Veneto Collaboratory has developed a series of interactive virtual presentations and workshops. The programs provide essential strategies and skills to navigate the upcoming road to recovery.

Here is a brief list of sessions available for Destinations, Lodging Companies and Attractions that will drive recovery results:

Travel Industry Organizations and Associations

Essential Strategies to Drive Success on the Road to Recovery:
As the travel landscape starts to shift in 2021, will your organization be ready for recovery?

Discover the essential strategies you and your organization must implement to successfully navigate the road to recovery.

Destination Marketing Organizations

Hyper-Local, Hyper-Fast to Drive Visitation and Economic Development:
Destinations must activate and engage their travel partners to drive visitation and generate economic development in the Hyper-Local Market. Creating convenient point-of-sale packages will motivate potential travelers.

Lodging Properties

Essential Strategies for Lodging Properties to Succeed in the Hyper-Local Recovery:
Lodging properties must reinvent their guest experience for safety, comfort and convenience to drive demand in a Hyper-Local recovery. Properties must pivot to attract the new leisure consumer.

Seamless travel packages, curating local attractions are essential to drive demand and revenues.


Designing and Developing New Products, Packages and Experiences for Hyper-Local Travelers:

Attractions must refresh and innovate their offerings to attract Hyper-Local Leisure visitors.

Travelers will want engaging and immersive experiences that create memorable connections to community attractions and local businesses.

Your session “Preparing Attractions for Hyper-Local Recovery Success” was spot-on and very useful for our members. It provided both big picture strategies and practical solutions applicable to museums of all sizes. Your expertise was greatly appreciated to navigate these difficult times.
Jennifer ThomasExecutive DirectorVirginia Association of Museums

Strategic Recovery Projects for Destinations

Veneto Collaboratory’s strategic recovery projects provide Destinations and Travel Companies with business development methodologies that innovate and create new offerings and experiences that will generate new business opportunities.

Hyper-Local Fast-Track Packaging for Destinations:
Destination Marketing Organizations must move fast to capitalize on the Hyper-Local Leisure Market.

The fast-track program provides a turn-key solution to create a travel packaging strategy that activates travel partners to create compelling vacation packages. The results will drive visitation and economic development.

For a detailed description of the Hyper-Local Destination Fast-Track, CLICK HERE.

Multicultural Experience Development:
Cultural diversity forms the fabric and flavor of many destinations. As visitors seek authentic, local experiences connected to the heart, soul and people of a destination, multicultural offerings are an essential ingredient.

Veneto Collaboratory has developed the Experience Formula© process to design and develop culturally rich destination experiences. These offerings showcase the history, heritage and stories of multicultural communities and drive visitation as well as economic development.

For a detailed description of Multicultural Experience Development, CLICK HERE.

Engineering Unforgettable Visitor Experiences:
Today’s savvy travelers are Experience Junkies and desire engaging and immersive experiences that connect to the heart, soul and people of a destination.

Working with Destination Marketing Organizations, their Travel Partners and Local Businesses, Veneto Collaboratory designs and develops new experiences. These offerings connect to the essence, assets and attractions of a destination to drive visitation and create economic development.