Veneto Collaboratory was tasked with generating visitation and generating repeat visitation to Philadelphia on a year-round basis.

Veneto Collaboratory engineered a group of new, engaging and immersive visitor experiences with the Philadelphia CVB attraction partners. These included Museums, Cultural sites, Restaurants and Historic attractions. The experiences provided deeper, richer, behind-the-scenes, hands-on and special-access opportunities for visitors.

Veneto Collaboratory implemented two phases of experiential development from 2004 to 2007, and created more than 30 new experiences with local attractions. Offerings were employed to drive visitation and repeat visits in the Group Travel, Meetings and Convention markets.