Develop a group of multicultural African American experiences that showcase the history, heritage and contributions of Louisville’s Black community to drive visitation to the city.

Veneto Collaboratory partnered with Louisville Tourism and six attraction organizations to uncover untold stories and design and develop authentic local experiences that showcase the unfiltered truth of Black history and heritage in the city.

Veneto Collaboratory designed and developed new experiences that comprise the “Unfiltered Truth Collection.” A unique collection of authentic local African American experiences connected to Black history, the Bourbon Industry and Horseracing. The collection will drive travel to the city in the leisure, groups and meetings markets.