Transforming Columbus, Ohio’s Tourism Landscape With Immersive Experiences
Project Category: Experiential Development, Multicultural Tourism
Client Name: Experience Columbus / Columbus, Ohio Convention and Visitors Bureau
Year: 2006-2010
Project Website: https://www.experiencecolumbus.com/tour-planners/experiential-tours/
Business Challenges
Veneto Collaboratory was tasked with innovating Columbus’ tourism landscape with destination attractions to drive visitation for the Group Travel, Meetings and Convention markets.
Solution
Veneto Collaboratory implemented two Phases of Experiential Development from 2006-2010 which leveraged existing attraction assets into new engaging and immersive experiences. Tourism partners included museums, cultural organizations, historic sites, culinary venues and retail stores in Columbus, Dublin and Worthington, Ohio.
Outcome
More than 40 new destination experiences were developed that drive visitation in the Group Travel, Meetings and Conventions markets. This created new product revenue streams for Columbus attraction partners and helped position Columbus as a leading tourism industry innovator in the development of Experiential travel products.