Innovating Twin Cities Attraction Experiences

Project Category:

Client Name: Meet Minneapolis and The Mall of America

Year: 2013

Project Website:

Business Challenges

Veneto Collaboratory was engaged to innovate the region’s tourism landscape and attraction offerings with Twin Cities travel partners by engineering new point-of-sale experiences. This would provide Twin Cities travel partners with new revenue streams to attract visitors – and enable Meet Minneapolis and The Mall of America to drive visitation and create economic development with new offerings.


Veneto Collaboratory partnered with a diverse group of attractions and travel organizations to design, craft, script and stage new visitor experiences. The new experiences reframe the region as an Experiential tourism destination.


The first phase resulted in 19 new, engaging and immersive experiences for visitors in Minneapolis and at The Mall of America. The experiences generated a new destination story which drove visitation in multiple markets.

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Learn more about Veneto's work with the Twin Cities CVBs.

Thank you for your work with our Tourism Department. My Senior Team in Tourism, Conventions and Meetings has a new story for our customers and visitors to book Minneapolis!

Melvin TennantPresident & CEOMeet Minneapolis