Immersing Visitors in the Essence of Eau Claire’s Uniqueness

Project Category: ,

Client Name: Visit Eau Claire, The Eau Claire, Wisconsin CVB

Year: 2018

Project Website:

Business Challenges

Visit Eau Claire wanted to connect visitors to the attractions, activities and people that make Eau Claire special. To generate results the project was designed to drive visitation, extend visitor stays and spending and create economic development.


Veneto Collaboratory conducted an Experiential Assessment to identify the unique elements of Eau Claire’s tourism landscape. Then, new experiences were designed and developed with a host of local attraction partners that tied to the DNA of Eau Claire.


Visit Eau Claire Signature Experiences were launched in October 2018. They are a unique collection of experiences that connect visitors to the heart, soul and people who make Eau Claire special.

In Eau Claire, the “Maker” economy is especially vibrant. Several experiences incorporate meeting artists of different types to create make and take offerings.

The new Eau Claire Signature Experiences will drive visitation and create economic development for the city. They are also new revenue opportunities for our partners.

Linda JohnExecutive DirectorVisit Eau Claire