Driving Group Travel to Green Bay, Wisconsin With Unforgettable Visitor Experiences

Project Category: ,

Client Name: The Greater Green Bay Convention & Visitor’s Bureau, Green Bay, Wisconsin

Year: 2018

Project Website: https://www.greenbay.com/signature-experiences/

Business Challenges

The Greater Green Bay CVB wanted to grow visitation in the Group Travel market segments. These include: Group Tours, Motorcoach, Meetings and Conventions. The CVB also wanted to freshen up and innovate their attraction offerings.


Veneto Collaboratory partnered with eight different Green Bay attractions to innovate and create new engaging and immersive visitor experiences. These experiences are being used to promote, market and sell groups to Green Bay.


Green Bay Signature Experiences were launched in October 2018. They are a collection of behind the scenes, hands-on, special access and performance opportunities to immerse visitors and groups in Green Bay.