Driving Group Travel to Green Bay, Wisconsin With Unforgettable Visitor Experiences
Project Category: Experiential Design, Experiential Development
Client Name: The Greater Green Bay Convention & Visitor’s Bureau, Green Bay, Wisconsin
Year: 2018
Project Website: https://www.greenbay.com/signature-experiences/
Business Challenges
The Greater Green Bay CVB wanted to grow visitation in the Group Travel market segments. These include: Group Tours, Motorcoach, Meetings and Conventions. The CVB also wanted to freshen up and innovate their attraction offerings.
Solution
Veneto Collaboratory partnered with eight different Green Bay attractions to innovate and create new engaging and immersive visitor experiences. These experiences are being used to promote, market and sell groups to Green Bay.
Outcome
Green Bay Signature Experiences were launched in October 2018. They are a collection of behind the scenes, hands-on, special access and performance opportunities to immerse visitors and groups in Green Bay.