Paducah, Kentucky, located at the confluence of the Ohio and Tennessee rivers, was looking to drive tourism and economic development with attractions that connect to its designation as a UNESCO Creative City of Crafts and Folk Art. Veneto Collaboratory was engaged to help the Paducah CVB create a collection of new hands-on experiences.

Veneto Collaboratory partnered with local attractions that tie to the essence of the city’s creative culture, and designed and developed engaging hands-on activities that are unique, authentic and local.

The new point-of-sale engaging and immersive experiences are driving visitation to Paducah with Group travelers and Leisure consumers looking to connect to Paducah’s creative essence of crafts and folk art. The experiences also allow the city to tell its unique story.