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Diversifying the Naples, Florida Tourism Landscape to Drive Visitation and Economic Development

Project Category: ,

Client Name: Naples, Marco Island and Everglades CVB, Naples, Florida

Year: 2020-2021

Project Website: https://www.paradisecoast.com/

Business Challenges

The Naples, Marco Island and Everglades CVB wanted to diversify their tourism landscape by creating new year-round destination experiences.

Solution

Veneto Collaboratory partnered with a group of cultural organizations, museums, attractions and restaurants to develop a collection of new year-round visitor experiences.

Outcome

Veneto Collaboratory created a collection of new and authentic, local experiences called “Perfectly Paradise Authentic Experiences” to diversify the tourism landscape and drive visitation to Naples, Marco Island and the Everglades on a year-round basis.