Creating Pacific Authentic Experiences to Drive Tourism and Destination Development

Project Category: , ,

Client Name: Tourism Richmond, Richmond, British Columbia, Canada

Year: 2021

Project Website:

Business Challenges

Tourism Richmond (B.C.) wanted to grow its “Pacific Authentic” brand by developing engaging and immersive experiences with destination attractions and local businesses.


Veneto Collaboratory partnered with Tourism Richmond and seven attraction organizations to design and develop authentic new local experiences.


Veneto Collaboratory designed and developed a collection of new Pacific Authentic Experiences that connect visitors and locals to the richness of Richmond’s cultures. Experiences showcase culinary specialties, historic sites, the village of Steveston and natural wonders.