Creating Pacific Authentic Experiences to Drive Tourism and Destination Development
Project Category: Experiential Design, Experiential Development, Multicultural Tourism
Client Name: Tourism Richmond, Richmond, British Columbia, Canada
Year: 2021
Project Website: https://www.visitrichmondbc.com/things-to-do/pacific-authentic-experiences/
Business Challenges
Tourism Richmond (B.C.) wanted to grow its “Pacific Authentic” brand by developing engaging and immersive experiences with destination attractions and local businesses.
Solution
Veneto Collaboratory partnered with Tourism Richmond and seven attraction organizations to design and develop authentic new local experiences.
Outcome
Veneto Collaboratory designed and developed a collection of new Pacific Authentic Experiences that connect visitors and locals to the richness of Richmond’s cultures. Experiences showcase culinary specialties, historic sites, the village of Steveston and natural wonders.