2025 Experience Lab
November 10 - November 12
The Experience Lab is a comprehensive, interactive workshop for Destination Marketing Executives, Economic Development Agencies, Travel Suppliers, and Businesses interested in innovating their destination landscape. Participants will learn how to convert their existing tourism assets, destination drivers, and stories into amazing new visitor experiences.
The 2025 Experience Lab program features The Authentic Augusta Experiences Collection developed in conjunction with Destination Augusta, the city’s CVB and their tourism partners. The work was conducted as a result of as a strategic initiative in the Destination Augusta Blueprint Master Plan to elevate and innovate the visitor experiences in the city.