Create results and maximize the opportunities in today’s travel and hospitality markets. Whether you represent a tourism association, regional destination, lodging group, attraction, cultural organization or hospitality company, ongoing innovation is essential to grow your business. Veneto Collaboratory’s strategic approach provides our partners with educational sessions that are insightful, strategic and content-rich. Our customized workshops and training programs are designed to build business skills and develop an innovation mindset.

Experiential Development Workshop

Designing and Developing Unforgettable Visitor Experiences

Today’s travelers are experience junkies and want unique, authentic and local experiences when they travel that connect to destinations and attractions. Learn how your organization can leverage your existing assets to design and develop new engaging and immersive experiences for visitors.

Understand the trends and motivations that impact visitors’ emotional bank accounts. Uncover the Experience Formula to create meaningful customer connections at each stage of an experience. Discover best practices for designing experiential content to create impact. Learn about experience filters that will nurture your narrative and convert customers into brand ambassadors.

During the workshop, you will tour a local attraction to assess their experience. This will allow you to uncover how to implement and apply the Experiential principles to your visitor experiences.

You will also review successful models and case studies that have been created as a result of the Experience Formula™ process. You will leave the session with a framework of actionable ideas for developing new experiences.

Workshop Schedule

  • Engineering Experiences content – 90 minutes
  • Mobile workshop – 90 minutes
  • Debrief and brainstorming – 60 minutes
  • Lunch (may be working)
  • Experience design exercises and new content development

All programs are designed and developed based on the desired goals and outcomes of the sponsoring organization.